Tourism Minister launches new unique initiative ‘AyurBodha’

Thiruvananthapuram, Nov 7 (UNI) Adding to its portfolio of innovative products, Kerala Tourism Department has launched a unique initiative ‘AyurBodha’ which gives Kerala-bound tourists not only an opportunity to savour the unmatched grandeur and beauty of the state but also enlightens them with the basics of life-changing Ayurveda and its virtues as a holistic wellness system.
‘Ayurbodha’, the newest product of the Kerala Tourism Development Corporation (KTDC) aimed at blending tourism and knowledge of Ayurveda, was formally launched by Kerala Tourism Minister Kadakampally Surendran at the World Travel Mart here today, one of the largest events of its kind in the world.
Under the initiative, the traveller can stay at any of the KTDC resorts located in the captivating and pristine parts of Kerala and learn about the ancient medicinal stream of Ayurveda. The focus would be on basic home remedies and diet regimes, Ayurvedic practices for the rejuvenation of body and soul, secrets of pressure points, basics of ‘panchakarma’ treatment and the history and use of medicinal plants.
And the icing on the cake lies in the fact that the traveller goes back not only enlightened but also with a certificate for gaining knowledge of Ayurveda.
“Ayurveda, as a wellness system and a mainstay tourism product, has been largely confined to treatments and massages. While Kerala is known as a destination for spending serene and peaceful holidays, our time-tested tradition of the ancient Ayurveda can enrich every visitor’s experience,” Mr. Surendran said.
The launch was attended by Dr. Venu V, Principal Secretary, Kerala Tourism; Mr. Bala Kiran, Director, Tourism; Mr. R. Rahul, Managing Director, KTDC, industry buyers from various countries and among others.
”It is a unique experiential tourism initiative that has enormous potential to increase footfalls in God’s Own Country. It unfolds new vistas of Ayurveda as an enticing tourism offering and will surely appeal to the visitors from both India and abroad,” Dr Venu V. said.
Source: http://www.uniindia.com/tourism-minister-launches-new-unique-initiative-ayurbodha/states/news/1039467.html#xZpDS2fCRZeI09dp.99